On-demand Webinar

Your law firm's marketing: How does it stack up?

Tuesday, April 16, 2024

12:30pm - 1:30pm AEST

1 CPD Point

In one lunch break, walk away with tangible marketing tactics for growing your firm’s appeal to prospective clients.

In this short but impactful webinar, Paul Evans from Toro Digital will show you today's most effective marketing tactics for entrepreneurial law firms. He will use real-life examples of law firms that are attracting the best work in their practice area, all without the resources of a large firm.

In particular, the webinar will showcase law firms that:

  1. Use positioning techniques that make them meaningfully different in the eyes of referrers and prospective clients
  2. Produce marketing assets to create awareness in cost and time-efficient ways
  3. Build partnerships and relationships that prompt high-value word-of-mouth recommendations  

When all three things work in support of each other, firms create demand for their expertise and experience. So, how does your firm fare?


Paul Evans founded Toro Digital, Australia’s most preeminent marketing firm for lawyers.

After eight years of leading marketing functions in large firms, he built a specialised business to support entrepreneurial law firms in attracting clients, referrers and talent.

Today, Toro Digital supports the leadership teams at entrepreneurial law firms in developing compelling market positioning, producing marketing assets such as websites and content, and creating awareness amongst the right people.

‍*If you are in the legal industry you can claim 1 CPD point per hour of attendance for Smokeball events under the category of Practice Management and Business Skills. Conditions may differ for each state, so please check with your industry body to confirm eligibility. Smokeball is also not responsible for keeping track of individuals' attendance and acquired CPD points.
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