​Meet the Smokeball Leadership Team

Working Together to Support Australian Lawyers

We are proud to introduce the key members of the Smokeball team. The Smokeball Leadership Team are experts in legal software development. They have either worked as conveyancers, lawyers, have an extensive history of software development within the industry ​– or both!

They have first-hand knowledge of the problems Australian legal professionals are facing, and they know how to solve them through innovative technology solutions.

If you’d like to learn more about who they are and their role within the company, read more below. Feel free to get in touch with any of them for an informal chat or if you have any questions. We love hearing from you.

Smokeball Team Hunter Steele Chief Executive Office
Hunter Steele
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Chief Executive Officer

Hunter joined Smokeball in 2008, and five years ago was appointed to Chief Executive Officer, responsible for running both the Sydney and Chicago offices. With over 16 years’ experience in building legal software, Hunter has a proven track record for pushing the boundaries and delivering innovative software solutions.

He holds a Law and Computer Science degree from Bond University.

Smokeball Team Jane Oxley Chief Revenue Officer
Jane Oxley
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Chief Revenue Officer

Jane is  passionate about helping small law firms work towards a more productive, profitable and also less stressful practice. Having worked in the legal field for her entire career, Jane has a strong affinity with small law firms and the crucial role they play in the communities they serve.

Jane also understands how the right technology can help small law firms achieve better outcomes for their clients and their bottom line.

Smokeball Team Bianca Bowron-Cuthill  General Manager
Bianca Bowron-Cuthill
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General Manager

Bianca is an award-winning global executive where she has more than 20 years of experience in the tech industry. Bianca is the General Manager of the Australian Smokeball business. She has led teams both globally and locally in Australia with a passion for delivering world-class customer experiences where teams under her leadership have won awards in both service and innovation. She has significant experience in practice management technology where she has worked across various functions including Customer Success, Operations, Product Management & Development.

Bianca has a Bachelor of Business Studies and is an accredited Organisational Coach with the Institute of Executive Coaching and Leadership.

Smokeball Team Adele Hoyle Global Head of Product
Adele Hoyle
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Chief Product Officer

Adele has over 15 years’ experience in the legal software industry and is very passionate about solving problems for law firms and building products that clients love.

At Smokeball Adele and her team work seamlessly with the Engineering team to deliver the best and most innovative small law firm products to the international market.

She holds a Bachelor of Science in Computing Information Technology and has a wide range of experience working in the UK and Australia where she developed a great understanding of the legal industry from her roles in software development, professional services and at LexisNexis where she spent several years heading up an international Product Management team.

Smokeball Team Bart Vadala Development Manager
Bart Vadala
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Development Manager

​As a leader of 30 developers, Bart is responsible for Smokeball’s design and architecture, and inspiring his team get creative and think outside the box. With over 10 years’ experience in building powerful legal software, Bart has played a significant role in transforming the way our clients work, and today he continues to build impactful intuitive software, keeping workflow efficiencies top of mind.

He holds a Bachelor Computer Science (Software Engineering).

Michael Campbell
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Financial Controller

As Financial Controller Michael is responsible for Smokeball’s global finance and accounting operations and strategies. With 15 years’ experience in finance and accounting roles in Australia and the UK, he has worked in a diverse range of industries including Utilities, Luxury Retail and Fine Art.

​Michael holds a Bachelor of Commerce from the University of Tasmania and is a member of the Australian Society of Certified Practising Accountants (CPA).

Smokeball Team Rachel Holmes Operations Manager
Rachel Holmes
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Operations Manager

Rachel brings a great depth of knowledge to her role, with over 20 years’ experience working in legal offices and over 5 years of experience working as a legal software consultant, where she used her legal expertise to provide training services to law firm clients.

As Operations Manager Rachel is responsible for assisting our clients by offering them the best level of service and support.

Smokeball Team Greta Hearle Marketing Manager
Greta Hearle
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Head of Marketing

Greta is a internationally experienced marketing professional with a background in web and traditional advertising, marketing communication, events, project management and team leadership. She has over ten years of marketing experience across public and private industry and spanning retail, legal and technology.

​Greta has a Masters of Commerce majoring in marketing and a BA majoring in Human Resource Management from the University of New South Wales as well as a Certificate in Direct Marketing from the Australian Direct Marketing Association.

Smokeball Team Emma Erlach Content Manager
Emma Erlach
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Head of Product

Emma and her team represent the voice of Smokeball users. The Product Team is comprised of legal industry professionals who are passionate about using technology to help Australian law firms run their businesses effectively. Emma is responsible for the innovation of new features and functionality in Smokeball that Australian law firms love. Emma has a wealth of knowledge and experience working with practice management software to help Australian lawyers get the most out of Smokeball.

Emma is an industry professional, with experience working for small law firms. Emma's expertise in the industry ensures that she understands what Smokeball users need most.

Emma holds a Law Degree and BA with Honours from Western Sydney University.

Smokeball Team Rob Breaden National Sales Manager
Rob Breaden
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National Sales Manager

Rob has over 25 years of sales and sales leadership experience across a broad range of industries and sectors. He leads a team of Account Executives responsible for new business sales at Smokeball.

Driven by our Core Value of ‘Deliver Legendary Service’, Rob and his team consult with prospective law firm clients to ensure that Smokeball is the right fit for their business, so that we form genuine relationships that foster clients for life.

Smokeball Team Eve Pinamoura People and Culture Manger
Eve Pinamoura
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People and Culture Manager

Eve’s mission is to make Smokeball the best place to work. She believes that when people are passionate about what they do, have a clear purpose and work within an encouraging team then great work happens.

Eve is responsible for all things HR, including recruiting and onboarding our new employees, driving team performance and social activities.

Eve has a Bachelor of Business, and Bachelor of Arts in International Studies.

Smokeball Team Michael Wong National Renewals Manager
Michael Wong
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National Renewals Manager

Michael is committed to developing strong long-term customer relationships. With over fifteen years in the legal software industry, as a software support technician, customer service team leader and business development manager, Michael has extensive first-hand experience of the challenges that come with change management.

Michael’s role here at Smokeball is to understand our clients and leverage innovative technologies to help them become more productive and profitable businesses.

Join our team!

At Smokeball, you'll be working with a committed and talented bunch of people who really enjoy working with each other.

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