As the end of the financial year approaches, it is an ideal time to evaluate your firm accomplishments and your missed opportunities from the previous year. It it also beneficial to take advantage of this window and conduct some law firm digital housekeeping.
As your law firm embarks on its digital housekeeping journey, it is important to add tech focused updates to your list. On average, law firms have increased their technology spending by 7.1% in 2021. And while tasks like updating your blog and posting on social media may not be billable, they offer a significant return on time invested if done well.
Focus on these tech updates to ensure your own digital investments are worthwhile, secure and promote your firm’s productivity and profitability.
While updating tech like expensive laptops and desktop computers can feel like an overwhelming budget burden, outdated hardware can affect your bottom line. PCs older than four years have been found to bear an average $3,635 cost impact and are 2.7 times likelier to require repairs.
Ideally, it would help if you built the cost of regular hardware replacement into your firm’s budget. But sometimes, a more immediate fix is in order. If your firm is experiencing any of the following issues, purchase new hardware:
Your website is your firm’s online real estate and calling card, and it’s often the first point of contact with potential clients. If your site offers inaccurate or outdated information, you may be losing clients without even knowing it.
When it comes to digital spring cleaning for your law firm’s site, check for these tech updates:
There’s very little debate about the role of social media in law firm marketing. Nearly three-quarters (70%) of lawyers employ media as part of their marketing strategy, and 35% feel social media plays a role in new client acquisition.
If social media is part of your firm’s marketing plan, check out the following tech update tips for your social media accounts:
Your firm’s blog not only positions you as an expert in your field; it’s another point of entry for new clients.
The following are some essential spring-cleaning tips for keeping your blog in good shape:
The state of your “digital house” can significantly impact your law firm’s profitability. Scheduling an annual digital cleaning helps you stay productive and keeps your legal marketing and client acquisition strategies on track for the rest of the year.
Remember, if you ever need assistance with your law firm's digital housekeeping, just ask your friends at Smokeball. All of us are here to help ensure that you are running a thriving law firm.
Book a live personalised demo to see how Smokeball can help you run your best firm.
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