From Click to Client: Attract, Connect & Convert Legal Leads Online

As competition for online visibility increases, Australian law firms require more than just a website to stand out. Join Smokeball and Civille in this practical and fast-paced webinar to learn how law firms are being discovered in 2025, what strategies your firm can employ to maximise visibility, and how you can most effectively convert website visitors into paying clients. Plus, discover how you can seamlessly transition website leads directly into your matters through Smokeball’s integration with Civille.

Here’s What to Expect:

Understand how legal consumers search for and choose firms in 2025.
Discover proven SEO, content and UX strategies to maximise web traffic and lead generation.
Step-by-step guidance on making quick and impactful updates to your Google Business Profile.
Learn how to automatically sync web leads into Smokeball through the Civille integration.

ABOUT THE PRESENTER (s)

Eric Giroux is a seasoned operator with a background in scaling digital businesses and data-driven marketing. A summa cum laude graduate from the University of Kansas School of Business, Eric studied marketing and statistics before launching his first company in his 20s: a digital publishing network that reached millions of monthly active viewers.

He later led product management teams for enterprise software platforms supporting $100M+ ARR portfolios at private equity-backed firms, focusing on operational scale and client outcomes.

Today, Eric serves as COO of Lincoln Labs and strategic advisor to Civille, where he supports the growth of Civille’s legal tech and marketing services.

‍*If you are in the legal industry you can claim 1 CPD point per hour of attendance for Smokeball events under the category of Practice Management and Business Skills. Conditions may differ for each state, so please check with your industry body to confirm eligibility. Smokeball is also not responsible for keeping track of individuals' attendance and acquired CPD points.

From Click to Client: Attract, Connect & Convert Legal Leads Online

ABOUT THE PRESENTER (s)

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