In the February instalment of Smokeball Product Chat, our Global Head of Product Adele Hoyle and Chief Revenue Officer Jane Oxley got together virtually to discuss our revolutionary automatic time tracking feature - AutoTime.
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To tell a law firm that our software can double your revenue sounds like an outlandish marketing claim. So when we started to look at the data and realised that it is not only possible, but it has already happened for many Smokeball clients, we felt uncomfortable shouting it from the rooftops, because it sounds too good to be true. Then there’s the other uncomfortable factor – the feeling that we’re indicating that you’ll be charging your clients double. Which, fortunately, is not true.
Any lawyer who has manually tracked their billable hours knows it can be a thankless task. Between constantly setting and resetting timers, compiling that information into timesheets – and trying to calculate how much time was spent on tasks you weren’t able to set a timer for – lawyers need to be meticulous with their billable hours.
We’re hearing a lot about transparency these days. It is a kind of elixir of modern management, widely discussed as a way to build value with every constituency an enterprise may have, including shareholders, communities, regulators, employees, suppliers and customers.
Not only does Smokeball help law firms get their work done faster with industry leading productivity tools, it also makes sure fee earners are paid what they’re worth.
For the past three years, the team at Smokeball has been working on AutoTime. AutoTime is a total revelation for small law firms whether working on time billed or fixed fee (or as is common, a combination of both) as it performs two key functions.
Capturing and billing more time can take your businesses revenue from mediocre to outstanding. When it comes to tracking time, so many lawyers and conveyancers leave money on the table because they fail to record all the hours they’ve worked. Fifteen minutes here or thirty minutes there can add up to hundreds of hours over the course of a year (and thousands of dollars). Fortunately, there are strategies you can use to make sure that your business is capturing and billing more time.
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