Meet the Smokeball Product Team

We are proud to introduce key members of the Smokeball Product Team, working together to support Australian legal professionals.

Emma Erlach
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Head of Product

Emma and her team represent the voice of Smokeball users. The Product Team is comprised of legal industry professionals who are passionate about using technology to help Australian law firms run their businesses effectively. Emma is responsible for the innovation of new features and functionality in Smokeball that Australian law firms love. Emma has a wealth of knowledge and experience working with practice management software to help Australian lawyers get the most out of Smokeball.

Emma is an industry professional, with experience working for small law firms. Emma's expertise in the industry ensures that she understands what Smokeball users need most.

Emma holds a Law Degree and BA with Honours from Western Sydney University.

Smokeball Content Team Celia McMahon
Celia McMahon
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Legal Product Developer

With 20 plus years of working in law firms in various conveyancing focused roles, Celia began her Smokeball journey as a Legal Product Specialist, helping to create extensive content for Smokeball.

Being passionate about technology, Celia quickly transitioned into a technical role and now takes care of all the development related work for the Legal Product Team in Australia. With her background in law, this gives our clients the benefit of having someone who understands what they need implementing the changes they request.

Celia holds a Diploma of Software Development from TAFE.

Smokeball Content Team Sigrid Helland ​
Sigrid Helland
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Legal Product Specialist

Sigrid is a keen problem solver, who is passionate about creating and supporting intuitive and accurate content for all Smokeball users. She is driven by the goal of utilising tools and technology to advance the delivery of legal services, to increase efficiency, and improve the legal process for clients and practitioners alike.

Sigrid holds a Bachelor of Laws and a Bachelor of Creative Arts from the University of Wollongong. Before joining the Smokeball team, Sigrid practised as a Solicitor in NSW, primarily in Civil Litigation.

Smokeball Content Team Jasmine Manassa​
Jasmine Manassa
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Legal Product Specialist

Jasmine completed her law degree from UTS in 2014. Following her studies Jasmine worked as an Associate to two family law Judges in the Federal Circuit Court at Sydney for over four years and then practised as a Solicitor at a mid-sized law firm in the area of family law.

Jasmine understands the everyday pressures faced by law firms and is enthusiastic about making administrative processes as efficient as possible in order to give lawyers and support staff more time to better serve their clients.

Come and join us!

At Smokeball, you'll be working with a committed and talented bunch of people who really enjoy working with each other.

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